ATTENTION REAL ESTATE INVESTORS AND AGENTS
If you are involved with the Real Estate Business in ANY capacity, how often do you need to determine what a property is worth?
As an investor, you need to do this every time you need to determine the As-Is Value, the After Repaired Value, or the Retail Value of a property.
As a real estate agent, you would do this every time you advise your clients when they are listing their property for sale, making an offer on a property, going through a divorce, planning their estate, or filing for bankruptcy.
As a loan officer, you do this every time your client is refinancing their mortgage or getting a home equity loan.
You rush to your computer, pull up the “hopefully right” comparables on the local MLS, or worse, use a tool like Zillow® and take a gamble on the price.
In your surface-level research, as an investor, you overlook things that make you unsure about the valuation, and you end up making lowball offers that get rejected both by FSBOs and Listing Agents. Or you passed on an opportunity that you thought appeared to be "priced too high" but actually was a great deal. Even worse, you were so sure that the price you negotiated with the seller was an amazing, low-risk deal, only to find out that the hard money lender's appraiser doesn't think so. Or, you were too busy salivating at the upside and didn't realize that you were looking at comps outside the property's neighborhood boundaries, and now you are disappointed when the market doesn't want to buy your listing at your ridiculously high asking price.
As an agent, you are probably not much different. In your research, you missed critical things and priced it too low when listing the home. Now your client got less money for their home than they should have, and now your broker is going to get a nasty phone call from the seller's attorney.
Or, you priced it too high. You woefully watch potential buyers flock to and buy your competitor’s listings while your listing is still sitting on the market. The angry seller now wants to cancel the listing agreement with you. Or, you misled your buyer, and they overbid on a property with no contingencies. The appraiser didn’t agree with your opinion, the deal fell through, and the client is losing their deposit. Another nasty incoming phone call to your broker. Or, you overestimated the property value and eagerly promised a no-cost refinance to the client. The appraisal came in lower. Now YOU get stuck with the bill for the appraisal on a dead deal!
YOU SPEND MONEY each time to order an appraisal, pray for the appraiser’s mercy, and hope that their opinion is in line with your “guesstimate”? Can this get any more stressful?
STOP THIS VALUATION INSANITY!!!
You KNOW that “The Pros” almost never overpay when buying property and almost always sell the property for the highest price in the shortest amount of time.
You are not only wasting your client’s time and money; you are also wasting yours on a dead deal!
The question is: Are you going continue to keep on guessing, hoping and praying that the appraisal comes in and the deal works out?
But I’m at least going to invite you to do something different.
There is a better way.
WHY LISTEN TO ME
Hi, my name is Suhail. As an investor, I actively buy property to hold for cash flow or to rehab and retail. I have acquired real estate in both high- and low-priced areas.
I also have had the privilege of being a certified residential appraiser and a real estate investor for over 2 decades. I have researched, tested, used, and given to key clients my key steps to incredibly accurate property valuation.
I know firsthand how stressful it is for investors who purchase real estate to buy and hold or to rehab and retail and for agents who act as fiduciaries for their clients and help buy and sell their homes.
What I also know is how to eliminate most of the headaches associated with the most stressful, pivotal, and unpredictable part of the process: the property appraisal.
Appraisers and real estate and loan agents across the country love the techniques shared in my system and you will too. Armed with the 25 steps to property valuation program you will be able to more accurately price out a property quickly and easily. No more being at the mercy of an appraiser.
HOW I MADE THE DISCOVERY
Back in 2003, I purchased my first property. I was lucky that the tech company I worked for went public, and I managed to make some money from my stock options.
My agent found a modest house for me that was listed for $365,000, and after some negotiation, we managed to secure the deal.
Over the next few months, I talked to multiple real estate agents and asked if I should remodel my home. I asked if remodeling the kitchen was a good idea. The response was, “Buyers love remodeled kitchens. Remodeled kitchens help sell a home quickly!” I then asked if I should update my floors, and the response would be, “Buyers love updated floors. They especially love it when it’s not carpet, and it is easier to clean”. I would then go on asking the same about painting the interior, updating the bathrooms, and finishing the patio area. I would get the same response “Buyer’s love…” and whatever the item was that I was considering updating. I poured my heart and soul into renovating the property. I invested over $46,000 in modernizing it and making it into a welcoming home. I was proud of the work I had done.
Well, life had other plans for me, and I had to relocate closer to my family that lived out of the area for a while, and there was no way I was going to be able to cover the monthly negative payments on the home even after I had placed a tenant in there. I had to make the difficult decision of selling the property.
I couldn't juggle multiple properties and negative cash flow while supporting my family during that challenging time.
I ended up selling the place for $405,000, which meant I lost money on the deal, considering the renovations I had invested in and the commissions and closing costs I had to pay.
At that time, I recalled my conversations with the agents. At no point did they say that an updated kitchen, laminated floors, or Ralph Lauren paint on the walls would get me a premium.
I later realized what the agents were describing was desirability and marketability. It had nothing to do with Market Reaction, which is what a buyer may be willing to pay you for a feature. Just because you have a renovated kitchen doesn't mean that a buyer will give you more money for a home or an appraiser will give the house a higher valuation.
As an engineer, I couldn't help but analyze what had gone wrong. That's when I decided to delve into real estate appraisal to better understand the principles governing property values. I met with the appraiser who had assessed my property, and he introduced me to the concepts of substitution and market reaction.
Intrigued, I decided to learn more about appraising and the real estate industry. It wasn't easy to find a mentor, but I was persistent. Eventually, I became a fully licensed appraiser as the real estate market was booming. My appraisal business flourished, and I gained invaluable experience appraising properties for investors, homeowners, agents, and banks, including As-Is and Retail value assessments.
Eventually, the portfolio transformed from a chaotic mix of distressed properties into an outperforming asset that I could sell for a substantial premium because of the predictable, reliable cash flow.
I continue to appraise today, even though it is no longer my primary business. I choose to because it is the fastest way to get a pulse of what a local market is doing, and investing in real estate is local. National trends can be very misleading.
So let me ask you a question.
If I showed you what an appraiser looks for in a property when doing an appraisal, and what features make a difference in the valuation and what features don't.
Then, I gave you a tool that allows you to use the same methodology when picking out your own comparables to make valuation decisions.
And then, you were able to send in your work for me to critique and give you feedback so you are not overlooking anything, do you think you could be successful?
Are you feeling excited about what I just described? Are you feeling a little overwhelmed because we've covered so much? Well, that was a lot of information!
If you are ready to move forward and want to implement this new opportunity, I have some information for you.
By the way, if none of this felt relatable or doable to you or you don't want to learn more, that's totally okay. But if you are interested in learning more, I am going to share a very special offer I created to help you Accurately Value Property. A system that will get in control and no longer be at the mercy of an appraiser. It’s called:
THE ACCURATE PROPERTY VALUATION SYSTEM
Here’s the first part of the offer:
THE ACCURATE PROPERTY VALUATION TRAINING
This comprehensive 27-module training walks you through everything an appraiser would look for in a property. You train with me through a combination of live and recorded sessions. You get to watch the training videos, and then we regroup for a live session and discuss what you learned and how you are going to implement what you learned and get it to work for you.
What I have done with this training is share everything I would do if I were starting from scratch. I discuss what I would pay attention to and what I would avoid based on my experience with the Housing Authorities, the different types of tenants, and the different types of buyers of such properties. I would begin with the end in mind.
I had to go back years and review all the mistakes I had made, all the oversights, everything that went right, and everything that went wrong and distill it down for you so you can become successful quickly instead of wasting time. Here’s what the training covers:
What an appraiser looks for in a property: How do those property traits affect the valuation? What can you do to maximize the odds of getting the highest opinion of value? You will get a better understanding of these “unwritten rules” and learn to manage risk effectively for yourself and your clients.
How to pick the right comparable properties: The system reveals how to identify the neighborhood boundaries and pick comparable properties only from within those boundaries. It also goes over what to do if there are no recent sales in the neighborhood. Does a busy street make a difference? What adjustments would you need to make, if any?
How to determine the valuation range: After reviewing the property and the comparables, the system shows you how to determine if value adjustments are needed and how and when to apply them. Once the adjustments are made, how to “pick” the right value range.
So that’s the first item in the System and it’s valued at $1,997.
When you enroll in the training, not only will you save the money that I spent to learn all this, but you will also save what could be months or years because you'll be doing it right the first time. There is no trial-and-error period.
So, I want to go back and make sure you realize who this is for.
It's for people who currently own or manage real estate or are in the market to acquire real estate. It could be your first property, but you must have the ability to either raise capital or already have the capital to do the deals. It is not for someone who is really starting out with no cash, no credit, and, more importantly, no training.
Let’s cover the next item you get in the offer:
COMPARABLE SALES ANALYZER
This tool normally retails for $1,997 and is super easy to use. You simply run your property and comparable sales through the tool and an accurate price range will appear. Many savvy Realtors® and investors use this tool over and over again while pricing their properties for the quickest sale and for maximum dollar. They also use it to make their offers – helps them avoid over paying while staying extremely competitive. In the process they also become real neighborhood experts.
VALUATION MASTERY BLUEPRINTS
Sample files of how a property was valued. Learn from the experience of others.
valued at $650. The certificate entitles you to submit any property with the comparables that you selected for critique by me. Simply email in the property details with comparables and your opinion of value for my review.
The bottom line is: THIS IS a valuable, useful information filled, practical system in and of itself. And I CAN guarantee you this…NOT using this system virtually guarantees that you will face the same stress of under-valuing or over-valuing a property and paying for appraisals on dead deals, tomorrow, next week, next month and next year.
FAST ACTION BONUS
For a limited time, I will include a hardcover copy of my Best Selling Book, The 25 Steps to Accurate Property Valuation, as part of the package. While you can purchase it on Amazon or Barnes and Noble for $33, I will include it as part of your package when you purchase it today.
Even if you decide to return the package, you may keep the book as my gift to you and still get all your money back.
Click the button below and you’ll receive your risk-free copy of the system to put to the test for a full 30 days. You have nothing to lose! If you decide not to keep the system after 30 days, that’s OK. You can simply call or email my office for a full refund.
Why not act now? Sign up today. This one move virtually guarantees that you will rid the stress of under-valuing or over-valuing a property and paying for appraisals on dead deals.