If you are involved with the real estate business in ANY capacity, how often do you need to determine what a property is worth? 

As an investor, you need to do this every time you buy or sell your investment or when you need to determine the As-Is Value or the Retail value of a property. 

As a real estate agent, you do this every time you advise your clients when they are listing their property with you, making an offer through you, going through a divorce, planning their estate, or filing for bankruptcy. 

As a mortgage broker, you need to do this whenever your client is refinancing their mortgage or getting a home equity loan. 

If you are an investor or agent working on your first deal or your next deal but aren't sure if learning how to value property accurately is worth the time, money, and effort, then this might be the most important message you will hear all year. 

Here's why. This is what is probably happening when you get a deal. You rush to your computer, pull up the "hopefully right" comparable properties on the local MLS by making a nice 1-mile radius around the subject, or worse, you use an automated tool that your local MLS provides or a website like Zillow® and take a gamble on the property's value.

But in your surface-level research, you probably overlook things about the property that later are the cause of chaos or missed opportunities. 

You spend money each time to order an appraisal, pray for the appraiser's mercy, and hope that their opinion is in line with your "guesstimate"? You come up with the great idea that you will discuss the valuation with the appraiser at the inspection and then realize that you risk being called out for attempting to influence value through coercion, extortion, collusion, compensation, inducement, intimidation, or bribery. Can you make your life any more stressful?

You know that the pros almost never overpay when buying property and almost always sell the property for the highest price in the shortest amount of time.

With that said, the question becomes: Is there a way to stop this valuation madness before your next deal?


In just a minute, we'll go over the four most important things you need to know about Accurate Property Valuation so you can tilt the odds in your favor. But first, let's briefly talk about why you should listen to me.

Hi, my name is Suhail. I am a real estate developer and investor. I actively buy property to hold for cash flow or to rehab and retail. I invest in both high- and low-priced areas. 

More importantly, I have had the privilege of being a certified residential appraiser for almost 2 decades. 

I have been on both sides of the table and know how painful it is for rehabbers when they over-improve a property based on their gut instinct or based on what they saw on a TV show and end up breaking even or losing money on a deal.

I know how stressful it is for agents who act as fiduciaries and the risks they take when they help their clients buy and sell property.

I also know how nerve-racking it is for someone who is just getting started and doesn't know a good deal from a bad deal because I have been there. 

But with my valuation background, what I also know is how to eliminate the headaches associated with the most central yet stressful and unpredictable part of the process: the property appraisal.


Back in 2000, I purchased my first property. The tech company I worked for went public, and I managed to make some money from my stock options. I was in my early 20s, and my father suggested I buy real estate. An agent found a modest house for me, and after some negotiation, my agent and I managed to secure the deal and buy my first home for $365,000.

A few years later, life had other plans for me, and I had to relocate to be closer to my family, who lived overseas. The property would be in a negative cash flow position even with a tenant, so I had to make the difficult decision to sell the property.

I talked to multiple real estate agents about listing my home and asked them if I should remodel the place before a sale. I asked if remodeling the kitchen was a good idea. The response was, "Buyers love remodeled kitchens. That will help me sell your home quickly!"

I then asked if I should update my floors, and the response would be, "Buyers love updated floors. They especially love it when it's not carpeted, and it is easier to clean. That will help me sell your home quickly!" 

I would then go on asking the same about painting the interior, updating the bathrooms, and finishing the patio area. I would get the same response: "Buyer's love…" fill in the blank with whatever item I was considering updating. 

When it was all said and done, I ended up investing over $37,000 in modernizing the home and spent countless days and hours dealing with my general contractor. I couldn't wait for the project to be done, reap the financial rewards of my work, and move on with my life. We had an offer for $450,000, which I accepted. Then, the appraisal came in. $405,000. I couldn't believe my eyes or ears. 

I tried to stay calm and discussed this with the agents who were helping me. As expected, no one took any responsibility and just placed the blame on the appraiser. More importantly, they reminded me that at no point did any of them say that an updated kitchen, laminated floors, or Ralph Lauren paint on the walls would get me a premium or that I would even be able to recover my costs. They just told me what would make their job easier. What they were describing to me was the desirability and marketability of different features. The agents never factored in what I could afford to spend on the renovation without incurring a loss. Apparently, that was my job as an investor.

At that point, I found out that just because you have a renovated kitchen doesn't mean that an appraiser would value your home higher, regardless of the buyer's desire for an updated kitchen. If the buyer was keen, they could come to the closing with cash to make up the difference. Unfortunately, the buyer interested in my home wasn’t that kind of buyer. 

I ended up selling the place for $405,000. Yes, factoring in the renovation, commissions, and closing costs, I lost money on the deal.

While it was a disappointing experience, it was intriguing to me that this one vendor's opinion could make or break a deal. I decided to learn more about appraising. I knew if I were going to get serious about investing in real estate, I would need this insider education that would give me an edge over other investors. 

It wasn't easy to find a mentor, but I was persistent and found someone to teach me. Eventually, I became a fully licensed appraiser and then a certified one. I gained invaluable experience appraising properties for banks and investors, and I learned how to leverage that experience to my advantage in my investing.

While appraising real estate is not my primary business anymore, I can say with certainty that the skills I developed as an appraiser are the foundation of my real estate investing, and the mastery of this skill is one of the first things I teach my coaching clients. 

What I am about to share with you will radically change your approach to property valuation. I want to introduce you to a much more sophisticated way of determining the As-Is Value and Retail Value of a home in a noisy world of automation and hype.

I will tell you more about my approach to property valuation in a bit. But right now, let's cover the four most important things you need to know before your next deal about Accurate Property Valuation.

Question # 1: What is an appraiser looking for in a property?

While it depends on the scope of work, the appraiser is looking at multiple things at any given time. The entire time, they are trying to identify any health and safety concerns and determine if the property meets certain habitability guidelines.

For a built property, they typically will start with the subject property’s site and surroundings. They will identify the neighborhood, its boundaries, any external influences, any monthly HOA dues, special assessments, and project amenities. 

Then, they look at the exterior features of the home. This includes the property's design, construction quality, and location. 

Inside the property, they factor in the views, any updates or remodeling, and the condition of the mechanicals, electrical, and plumbing. They then count the bedrooms, dens, full baths, and half baths. They also measure the living area and compare it to what is shown on the county records. With the big push towards sustainability and efficiency, they also look at energy-efficient and water-efficient features. They also look at the availability of parking, any garage conversions, and finished areas in attics and basements.

Only after the data gathering is done do they move on to the next phase of identifying suitable comparable properties. 

Question # 2: What can I do to maximize the odds of getting the highest opinion of value?

If you are an investor rehabbing a home or an agent advising your clients about what improvements to make, you should base all your rehabbing decisions on market reaction and paired sales analysis. 

What that means is that if the highest-priced sale of a model match from the neighborhood does not happen to feature a remodeled kitchen, you shouldn't do it either. If a home next door sold got a premium because of additional parking, for instance, you should think of ways to provide additional parking. 

The easiest way to think of this is if the highest-priced sale of a physical model match has a certain feature that buyers find desirable, try to find the most cost-effective way of providing that feature so an appraiser can give you the highest opinion of value based on market reaction. 

Question # 3: How do you predict the market reaction to a feature or improvement?

While you can’t predict market reaction you can determine it using paired sales analysis. Depending on the buyer demographic and the neighborhood, the market reaction can be beneficial, neutral, or adverse. 

For example, in some neighborhoods with single-family homes, a swimming pool would be considered a super adequacy. What that means is the buyers moving in don't want swimming pools. They either don't want to deal with the additional cost of maintaining them or consider them a hazard. The seller will usually have to lower the sales price or must give the buyer some closing cost credit so the buyer can have the pool area filled in and removed. 

Make sure you understand the market reaction to a feature or improvement and the costs associated with implementing it before you invest any capital and factor that into your buying or selling strategy.

Question # 4: What are the effects of supply and demand on market reaction?

Supply and demand can significantly influence the market reaction to a feature. An oversupply can magnify the market reaction, and a supply shortage can minimize the market reaction.

During a supply shortage, a home on a busy street may sell for as much as a property on a quiet street, diminishing the market's expected adverse reaction to a busy street. Or a home with a remodeled kitchen may sell for the same price as a home without a remodel. 

In a low inventory environment, motivated buyers are just glad that they have the opportunity to purchase a home and overbid, which, in turn, drives up prices. Some appraisers will factor this into their valuation, and some won’t, so keep that in mind when determining your Retail Value.

In an oversupplied market, buyers get selective about how they spend their money. They get pickier about the property's condition, views, and location and magnify the market reaction by punishing properties that lack certain features.


So now you have answers to the four most important things you need to know before your next deal about Accurate Property Valuation. 

But here is the most important thing you need to know:

Accurate property valuation is the foundation of profitable real estate investing. Through market reaction, investors can easily decide what improvements will generate a profit and what would be a waste of money. Real estate agents benefit enormously by sharpening their valuation skills as they can set client expectations correctly. As an investor or agent, you want your valuation process to align with the appraiser's process. Otherwise, you may be wasting your time and money on a dead deal!

Now the question is: Are you going to continue to keep on guessing, hoping, and praying that the appraisal comes in at your guesstimate and the deal works out?

Most will.

But I'm at least going to invite you to do something different. 

There is a better way. 

If you are ready to move forward and want to explore this new opportunity, I have some information for you. 

By the way, if none of this felt relatable or doable to you or you don't want to learn more, that's totally okay. But if you are interested in learning more, I am going to share a very special offer I created to help you Accurately Value Property. 

It is a system that will get you in control, so you are no longer at the mercy of an appraiser. It's called: 


Here's the first part of the offer:


We take an "Outside-In" approach to valuation in this training that covers the following in incredible detail:


  • What an appraiser looks for in a property: How do those property traits affect the valuation? What can you do to maximize the odds of getting the highest opinion of value? You will get a better understanding of these "unwritten rules" and learn to manage risk effectively for yourself and your clients.


  • How to pick the right comparable properties: The system reveals how to identify the neighborhood boundaries and pick comparable properties only from within those boundaries. It also goes over what to do if there are no recent sales in the neighborhood. Does a busy street make a difference? What adjustments would you need to make, if any? You will learn all of that. 


  • How to determine the valuation range: After reviewing the property and the comparables, the system shows you how to determine if value adjustments are needed and how and when to apply them. Once the adjustments are made, how do you "pick" the right value range? You will learn that too.


So that's the first item in the System, and it's valued at $997.

 When you enroll in the training, not only will you save the money that I spent to learn all this, but you will also save years of training and avoid costly mistakes because you'll be seeing things through the eyes of an appraiser. There is no trial-and-error period.

Let’s cover the next item you get in the offer:


No more second-guessing about a property's valuation range. By filling in the blanks in the Comparable Sales Analyzer, you will be able to determine a property's valuation range quickly. The Analyzer covers all the 25 Steps you will learn about in the training. By using the tool, you make sure you are not overlooking any features that may have an impact on value. 

This tool normally retails for $497 and is super easy to use. You run your property and comparable sales through the tool and an accurate price range will appear. 

Many savvy Realtors® and investors use this tool over and over again while pricing their properties for the quickest sale and for the maximum dollar. They also use it to make their offers, which helps them avoid overpaying while staying extremely competitive. By going through the process, they also end up becoming real neighborhood experts which really helps when talking to private lenders, buyers, or sellers.

Let’s cover the next item in the system.


Bridge the gap between ideas and implementation through various valuation case studies. Learn from a variety of different property valuations and the adjustments that are applied to different properties from different parts of the country in high- and low-priced areas. 

Model those case studies as they may be very similar to your own deals. 

This item is valued at $297.

Here's the next item in the system.


These certificates give you the option to reach out to me for the next 12 months and have a deal that you are working on reviewed. I will review the comparable properties you have selected, and let you know how comparable they are to your subject. This way, you don't leave money on the table by using the wrong comparable properties. 

They are valued at $650. Simply email the property details with comparables with the deal analyzer and your opinion for my review.


For a limited time, I will include a hardcover copy of my best-selling book, The 25 Steps to Accurate Property Valuation, as part of the package. While you can purchase it on Amazon or Barnes and Noble for $33, I will include it as part of your package when you purchase it today.

So that's the fifth and final item in the System. 

Here’s a recap of everything you will be getting. 

You get the Accurate Property Valuation Online Training, valued at $997, the Comparable Sales Analyzer for $497, and the Valuation Mastery Blueprints, valued at $297. You get 2 critique certificates, so you can submit two deals for me to review your comparable sales, which is a $650 value, and as a bonus, you also get a hardcover copy of my best-selling book, The 25 Steps to Accurate Property Valuation, valued at $33. 

The total of all those 5 items comes to $2,474.

Now, I could charge you $2,474 for this system, but I am going to give you a very special offer since you are investing in yourself.

Click the Sign Up Now button, and you can get this training today for just $397

Investors, real estate agents, and mortgage brokers across the country love the techniques shared in my system, and you will, too. No more being at the mercy of an appraiser.


Suhail knows the appraisal business exceptionally well. Great content! A must-have for other agents and mentors ~ Jerry Reynolds, Realtor, California

The material is very easy to understand and informative ~ Rennie Kirchoff, Realtor, California

Most folks have NO idea how valuable his insights are. Suhail is very concise and to the point. The neighborhood section is very well done ~ Michael Leber, Investor, Miami, Florida

Great system. It's really well organized, with great photos and graphics. Made it very easy to understand ~ Debbie Lamica, Investor, and Agent, San Francisco, California

Very insightful and easy to understand. Suhail really simplifies the valuation process while accounting for every minor detail. You are shooting in the dark as an investor without this information ~ David Box, Investor, Miami, Florida


You have 30 DAYS to examine everything, use what you wish, and if for any reason, or even no reason, you want a full refund, just return everything, and you’ll get your money back immediately. No questions asked. 

You do not need a “my dog ate my homework” story. No one will ask you any questions at all. No hassle. No “fine print”. Simple and straightforward. You are thrilled with what you get in my System, or you get a full refund. And, incidentally, I’m devoted to the goal of having only satisfied customers. If you are not going to profit from having my system, I would really prefer to buy it back. 


The bottom line is this. Not using this system virtually guarantees that you will face the same stress of overbidding, undervaluing, or overvaluing properties and paying for appraisals on dead deals tomorrow, next week, next month, and next year.

Sign up today. This one move virtually guarantees that you will get rid of that stress. You'll never know what to look for in a property until you request your copy of The Accurate Property Valuation System.

Click the button below and you’ll receive your risk-free copy of the system to put to the test for a full 30 days. You have nothing to lose! If you decide not to keep the system after 30 days, that’s OK. You can simply call or email my office for a full refund.

Well, that's it for me. I look forward to connecting with you and wish you success!

All the best.

Suhail Y Tayeb